14 May
2018

The two audiences of SEO

It has been proven many times that well-written content on a webpage is one of the most important ranking factors from an SEO point of view.

(http://web-visibility.co.za/website-visibility-book-seo/https://searchengineland.com/2017-periodic-table-of-seo-factors-276790 )

This leads one into the world of journalists and copy-writers – those wonderful souls who know how to put things in words in a very clear and simple way.

Since you are trying to keep both important audiences happy (the human reader and the search engine crawler), you should spend a lot of time (= money) on writing good content, or paying a copy-writer to do so. Google’s use of featured snippets, the “new” Hummingbird algorithm, and website structure are making this requirement more and more important.

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