15 May
2018

What is on-page and off-page SEO?

SEO is often viewed as two “types of things” which can be done to improve the rankings of a webpage/website – on-page and off-page SEO. The names are already quite descriptive: on-page refers to those “things” you can change on the actual webpage, and off-page are those which you cannot directly change. On-page SEO is what your website is all about, while off-page is more about the authority and popularity of your site.

Put another way, WHAT you rank for is mostly linked to on-page elements, while off-page elements could determine how HIGH you will rank.

On-page SEO.

This normally requires changes made to the HTML code of the webpage. It also includes the quality of content, and the way in which it is structured. This kind of SEO requires access to the coding of the website. These elements include writing SEO-friendly text and text chunks for the following:

  • Alt text for images
  • Body text
  • H1 tags
  • Hyperlink anchor text
  • HTML filenames
  • Image filenames
  • Meta-tags
  • The URL

These elements will be covered in more detail in a separate post.

Off-page SEO.

This refers to “things” happening outside your website, which you therefore cannot control directly. These elements are the results of user’s behaviour on other websites, somehow linked to your website, including social signals, backlinks and others. For this type of SEO, access to the website in question is not required. These elements include the following:

  • Domain authority
  • Link development – improving the quantity and quality of backlinks (inlinks)
  • Search engine submissions
  • Social signals

These elements will be covered in more detail in a separate post.

By spending time on doing both on- and off-page SEO, you stand a better chance of improving your rankings on the search engines.

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