5 Feb
2020

Link Building: Link Wheels

By: Melius Weideman Category:Uncategorized

Date: 05 Feb 2020.

When one registers a new domain (eg: www.shopping.no), then have a website designed and finally host the website on this domain, there are a few things to consider:

 1.     The search engines will not know about this domain and will therefore not send their crawlers to index it out of their own – they simply do not know about the existence of this new domain. This way, it will remain completely unknown, and will never appear on any search engine result page (SERP) to draw visitors to it.

2.     You would want this website to be indexed (i.e. crawled) by the three biggest search engines (Google, Bing Yahoo!).

3.     Once indexed, you would want this website to rank high on the search engine SERPs for certain keywords, especially if the website has commercial intent.

To get No. 3 done, you have to do SEO and/or use a paid placement scheme to ensure rankings in the paid sections of the SERPs.

To get No. 2 done, you must do one of two things (or both):

a.     Submit the domain name of your new website manually to the three big search engines.

b.     Ensure that this new domain is listed as a hyperlink on any other website, which itself is already indexed by the search engines.

You can (and should) certainly do number a. above. But one can also consider another option, which has other benefits as well: build a white-hat link wheel around this new domain. This way you will also be building white-hat links to your new domain, while getting the SE submission done as well.

This takes time, and it only really makes sense to do for a brand-new domain, as described above. For any existing domain which is already indexed by the search engines, and is already ranking, it is probably not worth the effort to build link wheels. Each node you want to build could take anything between 10 minutes and 1 hour, depending on the content of the node.

Your new domain is often called the “hub” or the “money site”, since it forms the hub of the link wheel, and since it is normally the site where you want to send visitors to, so you can sell more products and increase your income.

The other webpages, which you must create, are called the “nodes” of the link wheel. See the image below for how a typical link wheel can be drawn. This example has only three nodes, but one can have as many nodes as you have time (= money) to build. The six arrows each denote a hyperlink, going in the direction the arrow points to. Each node should be a full-blown webpage on its own, and it must meet the following conditions:

4.       It must contain relevant, well-written (human generated) text, which is themed to be the same as the hub’s theme.

5.        It should be based on SEO best practice – keyword researched SEO-friendly text, etc.

6.        It must be hosted somewhere where a search engine can find it (not behind a login, for example).

7.        It must contain at least two hyperlinks: one to the hub and one to the next node in the wheel.

8.        The last node should have as its second link a link back to the first node.

For the nodes of a link wheel, one may use any one or more of the following:

9.        A new webpage on any domain where you have access to host a webpage.

10.        A social media post (i.e. a Facebook entry).

11.        A blog post.

What next? Once the link wheel is done, all one has to do is to manually submit any one of the node webpages to the three big search engines. Note the requirement to have a sitemap.xml file on any domain which you want to submit to Google and/or Bing.

Once that submission is done, and the crawler comes to visit that node, it will follow the two links – one to the hub, and one to the next node. At the next node, it will do the same – again finding the hub page and the next node in the circle. This will continue until all the nodes have been visited (and indexed), PLUS the search engine will notice that quite a few webpages (= each node) points to the hub, generating some very valuable inlinks (backlinks).

NOTE: It is very easy to abuse this system, by building a black-hat link wheel. One could, for example, use content spinning to generate the text for 1000 nodes (automatically) and make sure that each block of text contains the two required links (but apparently different text). Then put these 1000 chunks of text on different webpages and host them all on a domain somewhere. This could create the impression that the hub of this link wheel has acquired 1000 new inlinks, but we know that these blocks of content are auto-generated, of low quality and might impress the crawler – but not a human reader. They would contribute to the mass of “useless content” out there on the internet, without adding value for the human user.

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