20 Mar

What is on-page SEO?

On-page SEO can be contrasted to off-page and technical SEO. On-page SEO refers to the “things” one can easily change on a website, as long as one has access to the coding. Off-page SEO refers to “things” which are present on websites outside of the current website and are generally more difficult (read: takes more time=spend more money) to get done. Technical SEO refers to “things” one can do which will have an impact on the indexing and crawling of your website by search engines. 


On-page SEO refers to those factors which you can control on your own website, off-page SEO refers to the page ranking factors that are found outside your website, such as inlinks from another site. 

On-page SEO is relatively simple to do, since it mostly has to do with the proper writing of text and is considered to be “low-hanging fruit” – things which are easy to change, and which can have a measurable effect on one’s rankings. In alphabetical sequence, these are the elements of on-page SEO:

1. Well-written image ALT-tags

2. Well-written anchor text

3. Well-written body text

4. Well-written HTML filenames.

5. Well-written H1 tags 

6. Well-written image filenames

7. Well-written meta-tags

Well-written means written with SEO in mind, without being stuffy, i.e. sounding like sometime is deliberately trying to push a concept or word(s) into your face. (This website is about cheap flights – contact us for the best deals on cheap flights. We are the masters of cheap flights).

Each one of these, plus off-page and technical SEO, will be described in more detail in a separate blog post on this blog.

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