31 May
2022

What is technical SEO?

Off-page SEO can be contrasted to on-page and technical SEO. On-page SEO refers to the “things” one can easily change on a website, as long as one has access to the coding. Off-page SEO refers to “things” which are present on websites outside of the current website and are generally more difficult (read: takes more time=spend more money) to get done. Technical SEO refers to “things” one can do which will have an impact on the indexing and crawling of your website by search engines.

As the name suggests, technical SEO can be a bit more detailed and difficult to do than just changing the content of a website, as with on-page SEO, or by writing some blog posts on someone’s blog, as with off-page SEO.

These are the elements of technical SEO:

  1. Website download speed.   This could include things like reducing the size of images on your website, correct usage of CSS and JavaScript, etc.
  2. Structured Data. Structuring the data on your website according to JSON-LD.
  3. Canonicalization. Canonical tags were introduced in 2009, to assist designers to reduce the     impact of highly similar content on multiple URLs, which search engines would normally   penalize.
  4. XML sitemaps. These are single files which shows the search engine the layout of your   website.
  5. Hreflang tags. These tags are necessary and relevant if you have the same website in    different languages.
  6. Technical SEO refers to things which can directly impact the indexing and crawling of your website.

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